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Over her 20 year career, Heather has worked on both the client- and agency-side, which enables her to bring a unique perspective and understanding to every job. She has expertise in developing integrated marketing and advertising solutions across a diverse group of industries including healthcare, non-profit, consumer products and financial services. She has been instrumental at Point to Point in helping clients define their point of difference, grow their market share, develop lead generation programs and establish analytics to measure ROI. Heather enjoys building relationships with her clients and working closely with them to develop new ideas to drive their success. She holds a B.S. in Business from Virginia Tech.

more of Heather's posts:

• 5 Ways To Make Your Customers Feel The Love
• Yes, (Some) Oil and Plastics Companies Can Really be Green
• Summer Interns: The Real Issue
• The Patient Experience, as Told by The Office
• When Ugly Loses Its Charm

more in General

• 
  Tim Scenna
  Multi-Family Industry Leading The Real-Estate Rise
• 
  Point to Point
  Point to Point Launches Cleveland Mobile App Development Company
• 
  Brady Cohen
  Connecting With Moms Through Mobile App Experiences
• Archives

more topics

• Account and Brand Planning
• Content Marketing
• Creative Development
• Email Marketing
• healthcare marketing
• Interactive and Web Design
• Marketing Analytics
• Media Planning and Buying
• Online Public Relations
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• The Pinhole Economy

blog archives
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