Comments on: Brand Names, Now’s the Time to Outshine the Generic http://www.pointtopoint.com/2010/03/can-we-create-value-for-brands-in-a-recession/ Tue, 08 May 2012 08:04:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gary Bostwick http://www.pointtopoint.com/2010/03/can-we-create-value-for-brands-in-a-recession/comment-page-1/#comment-344 Gary Bostwick Tue, 02 Mar 2010 15:11:39 +0000 http://www.pointtopoint.com/?p=2909#comment-344 Thanks, Mark. In much of my post, I'm actually playing Devil's Advocate. I do firmly believe value can be created for brands, even in the Great Recession. However, I believe that when it comes to parity—at least in the consumer's mind...that is, laundry detergent is laundry detergent—it's time that brands really start making their products inarguably better than the generic. To me, this is the only way that consumers are going to justify paying a higher price point. And if their experiences with said exceptional brand products are exceptional, that's where we have the opportunity to create good ol' fashioned brand loyal customers. Thanks, Mark. In much of my post, I’m actually playing Devil’s Advocate. I do firmly believe value can be created for brands, even in the Great Recession. However, I believe that when it comes to parity—at least in the consumer’s mind…that is, laundry detergent is laundry detergent—it’s time that brands really start making their products inarguably better than the generic. To me, this is the only way that consumers are going to justify paying a higher price point. And if their experiences with said exceptional brand products are exceptional, that’s where we have the opportunity to create good ol’ fashioned brand loyal customers.

]]> By: Mark Goren http://www.pointtopoint.com/2010/03/can-we-create-value-for-brands-in-a-recession/comment-page-1/#comment-343 Mark Goren Tue, 02 Mar 2010 13:36:55 +0000 http://www.pointtopoint.com/?p=2909#comment-343 Gary: Nice post. If you were to go back and read brand commentary from every recession since the "branded era" began, you'd find the same doom and gloom written about the future of brands. And in every case, brands figure out how to move past it, get better and sell more. Brands help people make decisions. They won't disappear anytime soon. To your point, they just need to become more relevant. Don't worry they will. There's too much at stake. I don't expect P&G to relinquish their shelf space, profits and loyal customers. Gary:

Nice post.

If you were to go back and read brand commentary from every recession since the “branded era” began, you’d find the same doom and gloom written about the future of brands. And in every case, brands figure out how to move past it, get better and sell more.

Brands help people make decisions. They won’t disappear anytime soon. To your point, they just need to become more relevant. Don’t worry they will. There’s too much at stake. I don’t expect P&G to relinquish their shelf space, profits and loyal customers.

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