My big project this week is a full blown product launch campaign. It’s got everything– print ads, banner ads, landing page, email campaign, social media components… you name it, we’re thinking about it. And that’s really the way advertising should be thought of– your customers are everywhere, and you want to reach them at that...
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more posts about Search Engine Marketing
Point to Point
Google Finally Gives Us Another Piece of the Puzzle
Google is set to launch its latest reporting feature in AdWords – Search Funnels. Search Funnels will provide marketers with a glimpse into the search path their customers take before...
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Point to Point
Comments: The Battle Between Journalism and Value
Comments are an intertubes staple. It seems like an unalienable right to slap every column, blog post and story we read with our pithy verbiage. But what happens when our...
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Point to Point
Five Ways to Know a Client Values You
Every agency-client relationship has its own unique day-to-day and year-to-year challenges. And not unlike marriages, many of these engagements fall apart over time and for one reason or another simply...
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Brady Cohen
Five Ways Analytics Improves Healthcare Marketing
Extreme Makeover, the healthcare edition is wrapping up in Washington D.C. The outcome of the sweeping changes will mean one thing for certain. Healthcare organizations must take a close look...
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