Feb
23
2010

Losing Patients? Here’s How To Create More

Regardless of what happens in healthcare reform, health systems still need to gain private insurance revenue market share. Now more than ever, providers need to present new and different ways to reach and appeal to consumers through more effective hospital marketing. Below, we’ve outlined four ideas that could help:

  1. Given that most people with private insurance work, create office hours that complement working people’s schedules. Why not offer earlier and later hours for office visits and access to diagnostics and labs?
  2. Speaking of diagnostics… talk about how your tests are easier, less intrusive and friendlier. We don’t like getting poked, tell us why we won’t.
  3. Friendlier? Try reducing penalties and increase rewards. Do you charge for parking while forgetting to thank longstanding patients for the patronage?
  4. Patrons? Start thinking of patients as customers. When it comes to outpatient services, they have endless choices to make and like any good consumer they develop preferences for what they like.

If you’d like to continue the conversation we’d love to hear from you. As always comment below or contact us today.

Flickr phone courtesy of Julie70

So what do you think?

Losing Patients? Here’s How To Create More