Articles Archive for February 2010

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Feb
24
2010

TV Feels the Pressure to be More Valuable to Advertisers

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My colleague recently noted that TV’s lack of measurement capabilities plays a role in the decreasing confidence advertisers have when investing ad dollars in the medium.  Mediums that offer accountability for the performance – and return – on an ad are becoming the most obvious spaces to invest in.  And as more and more videos...MORE
more posts about Account and Brand Planning
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Losing Patients? Here’s How To Create More
Regardless of what happens in healthcare reform, health systems still need to gain private insurance revenue market share. Now more than ever, providers need to present new and different ways...MORE
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Point to Point Adds New Director of Business Development
Point to Point has announced Scott Moss as its new director of business development. Moss will be responsible for a variety of strategic initiatives and brings over six years of...MORE
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Reaching The Social Media “Duh” Point
Not too long ago we conducted a survey asking marketers what topics and issues are most important them. Not surprisingly, social media marketing was at the top of the list....MORE
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Why Buzz Bugs Me: Remember Google Caffeine?
As the esteemed Ron Burgundy once said, “Boy, that escalated quickly… I mean, that really got out of hand fast.” Usually playing the part of media darling, Google’s new foray...MORE

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