19
2010
What Marketers Are Losing Sleep Over
Photo courtesy of Michael Doliveck
Marketing is a journey. So many choices and potential directions can be taken. As an ad agency, we want to guide you on the journey down the marketing path.
In order to be a trusted adviser (and tour guide), we sought to understand what topics and issues are important to marketers today. We surveyed marketing executives. Here are the key themes we observed.
- Marketers are feeling the pressure to be accountable and demonstrate ROI
- They are trying to figure out how to navigate social media marketing
- Many are working with smaller budgets and attempting to do more at the same time
- With so much to do, they are looking for guidance in prioritizing what will have the greatest impact
Marketers rely on a variety of sources to get insights around these and other topics. The top sources are:
- Websites
- Trade publications
- Search engines
- Conferences
As we launch our new website over the coming weeks, you can look forward to a continual feed of fresh, relevant content thanks to your input. We’ve heard what marketers want and need. Our website will deliver on these key areas.
Look for our new website in February and please continue to let us know what you want to learn more about. In the meantime, here are the results from our recent survey of marketing executives. And, as always, if you have a problem you need help solving, give us a shout.
