Point to Point Adds New Leader of Interactive Marketing, Expands Capabilities

Point to Point has announced Dominic Litten as its new leader of interactive marketing.

With marketers trending towards greater ROI and strongly leaning toward engaging consumers through interactive, digital mediums such as social networking and search engine optimization, Point to Point’s leadership understands that helping clients leverage these digital marketing trends offers a new avenue for business growth.

In the role of interactive marketing leader, Litten oversees the management and growth of all digital marketing efforts by helping clients leverage their message across interactive platforms and reach their audiences in contextually relevant ways.

Read the rest of the release here.