Articles Archive for January 2010

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Jan
14
2010

Yes, I Believe Advertising is Better as Science than Art

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It wasn’t all that long ago that any agency worth its salt embraced with religious fervor the concept of “The Big Idea.” Creatives would spend days, weeks, sometimes months banging their heads against the wall to achieve that MadMen-esque moment where everything becomes clear and the tagline and three print ads and two clever TV...MORE
Jan
13
2010

Point to Point Adds New Leader of Interactive Marketing, Expands Capabilities

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Point to Point has announced Dominic Litten as its new leader of interactive marketing. With marketers trending towards greater ROI and strongly leaning toward engaging consumers through interactive, digital mediums such as social networking and search engine optimization, Point to Point’s leadership understands that helping clients leverage these digital marketing trends offers a new avenue...MORE
Jan
6
2010

Facebook Gets Older. Again.

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We’ve been hearing this since February 2009, but as Facebook passes the 100 million user mark in the US, the 55+ category continues to be the fastest growing US demographic according to iStrategyLabs’ release of their yearlong study. As noted in the above graphic, Facebook has added about 61 million US users, an 144% increase...MORE

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