Armed with a toolbox of data tracking tools and our computer, we as marketers have never been better poised to quickly learn and react to what our consumers are telling us. Let’s take a lesson from Pepsi. Sure Pepsi is a marketing giant, but all sizes of businesses can learn from their marketing decisions. Pepsi...
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more posts about Social Media Marketing
Point to Point
Google Social Search Explained
Last October, Google released what they called their “Social Search experiment,” a search enhancement that brought personalized search to all-time creepy levels. Yesterday while you were caught up in iPad...
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Sarah Firestone
Spain Steps In, For the Good of Its People?
Spain is limiting the usage of advertising for health and beauty products that may negatively impact the self image of the youth of the county....
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Point to Point
What works in healthcare advertising? Rich media
According to data from PointRoll, rich media advertising for the healthcare industry is more effective and tends to get more interaction than most other industry verticals. The chart below outlines...
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Point to Point
Things you can count on in 2010: Taxes and SEO growth
On Friday, comScore released a study that tracked the growth in the global search market in 2009. Two of the main points I took from the study: The U.S. remains...
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