7
2009
Strategic Redundancy
I was recently on the Healthcare Strategy Institute’s web site and noticed an upcoming conference titled, Fifteenth National Forum on Customer Based Marketing Strategies. What the what?
Forgive me, but how can you have a marketing strategy that doesn’t involve the customer. Feels like the national photosynthesis conference based on plants.
Marketing at its core is the study of the customer. Remember the 4 P’s? What will the customer pay for it? Where will the customer buy it? What will it do for the customer? How will the customer hear about it? If you’re not focused on the customer, you’re not marketing.
So is this just a bad title, or is this a sign that in healthcare it’s still possible to market without thinking about the customer? I’m hoping it’s the former.
