11
2009
Online video marketing: an opportunity you can’t ignore
I recently attended a webinar about Online Video Advertising for Healthcare Marketers, and learned some startling information.
It seems we Americans have a rather voracious appetite for viewing videos online. For starters, the number of adults online who watch videos on video-sharing sites like YouTube has doubled in the last three years, thanks in part to widespread availability of broadband connectivity. There are 100 million video viewers each month, with each person viewing about 6 hours of video on average per month. And it’s not just bored teens and college students checking out the latest viral video. Online video viewing is growing across all age segments.
And get this: video watching surpasses most other popular online activities including using a social networking site, downloading a podcast, or using status updating sites like Twitter. We’ve integrated video into our daily lives. Even our TV and movie watching are moving to an online video experience.
Healthcare consumers are using online video to research medical conditions and treatments for themselves or a loved one. They’re actively searching for information, and they’re passing it along to family and friends. As a marketer you need to think about incorporating a video strategy into your marketing communications plan.
It’s not about coming up with an idea that will go viral. Those are few and far between and almost impossible to predict. It’s about producing content that is relevant and helpful to your audience. And it’s about making it easy for them to find you by properly promoting it through online platforms where they are actively seeking information.
Now that’s something worth watching. Curious about online video marketing? Contact us today,
