Articles Archive for December 2009

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Dec
21
2009

When Should a Brand Blame a Supplier? Hint, Never.

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I recently received my second email from Time Warner, forewarning that the cost of programming may go up as much as 300%. It seems that they are trying to create some sense of activism from their existing customers by beating the drum of discontent against those big meanies at my beloved TV brands. There’s even...MORE
more posts about Search Engine Optimization
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Playing the name game when it comes to online reputation management
It’s not everyday that I get to introduce Mark Goren. After all, why would I introduce myself? Unless myself is somebody else and that somebody else is Mark Goren of...MORE
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Join us in Making Change for 20
Last year about this time, Point to Point’s owner Mark Goren, walked into our conference room and handed each of us in the company a fresh, crisp $20 bill. His...MORE
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Online video marketing: an opportunity you can’t ignore
I recently attended a webinar about Online Video Advertising for Healthcare Marketers, and learned some startling information. It seems we Americans have a rather voracious appetite for viewing videos online....MORE
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The Perfect Product Spokesperson? You.
I’ve never been a big fan of using celebrities to endorse products. From a purely creative standpoint, I think it’s a weak substitute for an actual idea, an easy alternative...MORE

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Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 4 hrs ago