Articles Archive for November 2009

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Nov
9
2009

Walmart in Adland vs. Walmart for Real

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Have you seen the Walmart advertising that’s been running the past year or so to rebrand the retailer and make people think more positively about the store? The ads feature well-groomed families enjoying life thanks to the money they’ve saved at their favorite shopping place. One spot shows a happy family taking a vacation. Another...MORE
Nov
9
2009

Beware Crowdsourcing Creativity in the Advertising World

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Since the day David Ogilvy opened his doors, people have been trying to figure out new models by which to run their agencies. People have tooled with structure, they’ve added (and subtracted) disciplines, they’ve focused their agencies to develop a particular area of audience expertise.  The list goes on and on. Today, there are shops...MORE
Nov
6
2009

Improve your marketing game—and your marketing speak—with RSS

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As the resident web designer/ developer/ girl of all things Internets here at Point to Point, I’m often the one who has to explain all these “new fangled” technologies to clients who are usually delving head first into territories unknown. And sometimes, in order to not appear like a complete newbie, we go with the...MORE
Nov
5
2009

A Whole Lotta’ Free Stuff, But Social Media Ain’t Free

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What do all three of these buzz-creating, product-moving social media campaigns have in common? Okay, they’re all promoting food, but what else? FREE STUFF! And everybody loves free stuff, right? What’s clear is that marketers are utilizing social media properties to foster greater consumer interaction, excitement and engagement with brands. But it remains to be...MORE
Nov
3
2009

The PPM Story

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We all knew that the diaries weren't foolproof and some people may have misrepresented the data, but the difference between the PPM and diary is...MORE

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