Articles Archive for October 2009

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Oct
22
2009

What’s The ROI on Knowing Your ROI?

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What is it worth to you to know your advertising and marketing ROI?  I bet it’s worth more than you realize. Do you know what the response is from your current marketing and advertising?  If not, would you like to know?  Let’s say you are spending $1,000,000 on marketing and advertising each year.  At an...MORE
more posts about Social Media Marketing

Social Media Is Clearly Powerful and Measurable
“Need Your Help Tonight”. That was the subject line of a recent email I received via LinkedIn.  You need my help?  What kind of help could you possibly need from...MORE
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What’s Loyalty Got To Do With It?
Recently I killed my subscription to AdAge. Three months later I received a call asking me to come back at a special rate of $69. Now, while that sounds like...MORE

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