Cleveland-based marketing & advertising
Articles Archive for September 2009
Sep
29
2009
29
2009
Point to Point: History of evolution
by Point to Point
more posts about Social Media Marketing
How Do You Measure Social Media ROI?
I consistently hear people say they think social media should be measured by tweets, interactions, posts, and other metrics that sit near the top of the funnel. I believe these...MORE
The evolution of the advertising copywriter
Back in the day, an aspiring ad copywriter (like myself) needed to show two things in his book: An ability to concept campaigns and an ability to write headlines. A...MORE
Oh, the Lure of the Bright Lights
My phone is going off, my favorite show is calling my name, I am logged onto Facebook and Twitter and I am exhausted- yet still awake in spite of knowing...MORE
Creating a Consistent Brand Experience Online to In-Store Case Study – Dick’s Sporting Goods and dickssportinggoods.com
I’ve been in the market for a hybrid bicycle for a couple months. I’ve been shopping around and educating myself on the different options available. Like most consumers, I began...MORE
How Do You Measure Social Media ROI?
I consistently hear people say they think social media should be measured by tweets, interactions, posts, and other metrics that sit near the top of the funnel. I believe these...MORE
The evolution of the advertising copywriter
Back in the day, an aspiring ad copywriter (like myself) needed to show two things in his book: An ability to concept campaigns and an ability to write headlines. A...MORE
Oh, the Lure of the Bright Lights
My phone is going off, my favorite show is calling my name, I am logged onto Facebook and Twitter and I am exhausted- yet still awake in spite of knowing...MORE
Creating a Consistent Brand Experience Online to In-Store Case Study – Dick’s Sporting Goods and dickssportinggoods.com
I’ve been in the market for a hybrid bicycle for a couple months. I’ve been shopping around and educating myself on the different options available. Like most consumers, I began...MORE
more topics
- Account and Brand Planning
- Content Marketing
- Creative Development
- Email Marketing
- healthcare marketing
- Interactive and Web Design
- Marketing Analytics
- Media Planning and Buying
- Mobile
- Online Public Relations
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- The Pinhole Economy
learn more about The Point to Point Bloggers
- Mark D. Goren
President
- Greg Thomas
VP, Creative Director
- Brady Cohen
VP, Director of Connections Planning
- Heather Evans
Social Media and Interactive PR Manager
- Sarah Firestone
Senior Media Accounts Manager
- Mark D. Goren President
- Greg Thomas VP, Creative Director
- Brady Cohen VP, Director of Connections Planning
- Heather Evans Social Media and Interactive PR Manager
- Sarah Firestone Senior Media Accounts Manager
Tweet: @sarahcuiksa We loved the rap. Not the goodbye.We'll miss you, your second lunches, owling, and other antics. Good luck, stay warm. Be well. 4 hrs ago
