26
2009
Americans Rethinking Healthcare
One of the things Americans are buying less of is healthcare. And with all the news coverage on healthcare reform, it’s critical that providers not lose perspective of how to connect with consumers’ smaller wallets. Our white paper, Keeping in Sync With Consumers Who Are Re-Thinking Their Healthcare, discusses ways of influencing people’s thinking to better position providers in a difficult economic climate. A few of the topics discussed include:
- Educating consumers to make better healthcare decisions.
- Getting closer to patients.
- Reaching out to patients treated for chronic conditions.
It’s easy to lose perspective in a changing world, however it always comes back to the customer and how their needs can be better met.




