13
2009
Five Myths of Social Media
1. Social media is easy – It’s not easy and takes a significant amount of planning like any good communication strategy.
2. It’s free – Not even close. You need skilled people with great thinking and writing skills to manage your social properties.
3. It will replace advertising – Social media is a game changer, however, it’s just one of many ways to reach consumers and businesses.
4. There are absolute rules you must follow – The absolute rule is there is no absolute rule. The medium changes each day and standards tend to have the same half-life as mayonnaise left in the sun.
5. It can be explained in a webinar – Not quite. Social media can only be learned by listening to what’s being said, rolling up your sleeves, making mistakes and living it. Before you start, understand it’s not something to take casually and will require lots of time and commitment.
For more information on how we can help your company with social media marketing campaigns, please contact us today.
