Aug
19
2009

8 Tools and Techniques to Help You Measure Advertising ROI

1. 3^rd Party Ad serving – Use it to track click streams and view conversions. AdShuffle makes it affordable and is highly focused on customer service.

2. Call Tracking – Use unique phone numbers to track call volume by ad source. With CallSource, you can set up your Web site to dynamically change phone numbers based on the inbound link.

3. Web Analytics – You need to know what is happening on your Web site. Google Analytics will help you understand.

4. Unique linking URLs – Use Google’s URL builder to track ad buys, PPC campaigns and more.

5. Prospecting Database – Keep all your prospects and leads in one central place, document their progress and take advantage of all the follow-up tools Salesforce.com offers. You can even plug in to Google Analytics to automate lead tracking.

Using Social Media?

6. Facebook Insights – If you have a Facebook Fan Page, check the insights. You can tell which posts generate the most interest by the number of interactions. Its real simple – more interactions = more exposure to your fan page. Use the insights to track engagement.

7. Bit.ly – Use bit.ly to shorten links used in your tweets and track click volume by link. Similar to Facebook Insights, this will give you a sense for which tweets are most interesting.

8. Make Time – Find or make the time to review the data. Budget time each month to tie all the data points together and analyze which advertising is working. Investing in these resources and spending the time will get your advertising on the right track.

So what do you think?