Few things get me more excited about advertising than being able to see the results of it. It is a thrill that comes from pulling up stats and seeing a spike in phone calls, site traffic and sales after a campaign has launched. It makes you feel like you did a good job-like you managed...
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more posts about Account and Brand Planning
Mark D Goren
Americans Rethinking Healthcare
One of the things Americans are buying less of is healthcare. And with all the news coverage on healthcare reform, it’s critical that providers not lose perspective of how to...
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Point to Point
Lessons learned from several hundred years of social media
Contrary to popular belief, social media is not a 21st century phenomenon. When the first stamp was placed on the first letter and delivered by horseback across the prairies, the...
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Point to Point
Mad Men of the ’60s controlled the conversation. Today, not so much.
When unauthorized Twitter accounts of characters on Mad Men started to crop up last year, initially the folks at AMC were pretty upset. In fact, they filed complaints with Twitter...
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Sarah Firestone
My magazine is talking to me?!
As media planners, we all try to come up with something new and exciting to break through the clutter. Something that will make the average consumer stop and take notice. ...
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