It is a sad state when the most common response for “Why did you choose that hospital?” is that it was closest to home. I am well aware that success in fast food, drug stores, and dry cleaning is based on location, location, location. But hospitals? This trend has been demonstrated in recent tracking studies...
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more posts about Account and Brand Planning
Mark D Goren
Nudging choice—second in a series on choice in healthcare
I believe that breakthrough thinking is born from the idea of simplification. How many times have we thought, “Why didn’t I think of that, it was so obvious.” Yet when...
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