They’ve seen that buyers today are in full revolt. That they’re harder than ever to reach. That they’re 60% of the way through the buying cycle before they even make contact. And that they’re easier than ever to lose if you don’t engage them in just the right way. It’s the B2B Buyer Revolution. And we’re the B2B marketing agency that leads clients through it.
How do we stay on top as a B2B marketing agency? A lot of thinking and a lot more doing. With over 30 years experience as a full service marketing agency, we’ve learned a lot about the audiences and challenges of B2B marketing. In our spare time (which, as you can see in the News section, there’s not much of), we’ve even documented some of it.
In this short video, Point To Point CEO Mark Goren discusses the current state of marketing in the building products industry through the lens of the three key imperatives of the B2B Buyer Revolution: identifying stealth buyers, utilizing ubiquitous technology and fusing sales and marketing.
The range of issues they face is almost as broad as the range of facilities they represent. Learn how to reach them.